Choose products that will increase your Amazon business rapidly. We are here to help you find products with high demand and low competition with the Helium 10 tool.
Researching Amazon FBA (Fulfillment by Amazon) products is essential for any seller hoping to succeed on the platform. Identifying the right product can significantly impact your sales and profitability. Here are detailed steps and tips for conducting effective Amazon FBA product research:
Steps for Amazon FBA Product Research
- Identify Your Niche:
- Focus on a niche that interests you and has demand.
- Avoid overly saturated markets where competition is high.
2. Use Product Research Tools:
- Jungle Scout: Provides sales estimates, competition analysis, and niche insights.
- Helium 10: Offers tools like Black Box for product research, keyword analysis, and trend tracking.
3. Analyze Market Demand:
- Look for products with consistent and strong sales over time.
- Check the Best Sellers Rank (BSR) to gauge product popularity.
- Use Google Trends to confirm if the demand is stable or seasonal.
4. Profitability Analysis:
Calculate the potential profit margin by considering the cost of goods, Amazon fees, shipping, and advertising costs.
Use FBA calculators like the one provided by Amazon to estimate fees and profit margins.
5. Keyword Research:
- Identify high-volume keywords related to your product.
- Tools like Helium 10’s Cerebro, Magnet, or Jungle Scout’s Keyword Scout can help find relevant keywords.
6. Criteria for a Good Product:
- High Demand, Low Competition: Products with high search volume and few strong competitors.
- Good Profit Margin: Aim for at least a 25-35% profit margin after all expenses. Minimum $9-$10 per unit Profit Margin.
- Light and Small: Easier and cheaper to ship, reducing FBA fees.
- Non-Seasonal: Products that sell consistently throughout the year.
- Improvement Potential: Items that can be enhanced based on customer feedback.