Peak-season portfolio: 5.30 ROAS from 26 Dec to 24 Jan

Thirty days across the holiday period: $926 of ad spend, $4,911 in ad sales and 132 orders.

Clicks get expensive around the holidays, which is when weak campaigns lose money fastest. This portfolio held an average cost per click of $0.73 and a click-through rate of 0.49% across the period.

Spend of $926.20 returned $4,910.67 in ad sales. The Sales Dashboard for the same 30 days shows $18,621.06 in ordered product sales from 495 units.

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